Canon Europe

Canon Europe is a subsidiary of Canon Inc. a world-leading innovator and provider of imaging solutions such inkjet printers, digital cameras, digital SLR cameras, & professional printers for business and home users.

Brief

Canon wanted radium agency to create a marketing website that offers maximum exposure on all imaging products to their target audience with a directed approach. Also, enhance their design system to reflect the brand’s core values.

Scope

Canon Europe platform features engaging marketing and landing pages, rich editorial content, timely news and events updates, a dedicated Kitbag section for resources, and a custom gallery to showcase high-quality visuals.

Challenges

To deliver an innovative and prospect pulling website that strengthens the company’s footprint on the internet space. As an industry giant, we needed to get an accurate picture of its portfolio and adopt a better and technical method of displaying its product catalogue. The website also incorportated design system principles to ensure brand consistency across all pages.

Solution

To meet the requirements in the scope of the project, we used a hybrid approach. We worked on getting the marketing/landing page right to properly maximize visibility and engagement rate. Additionally, we created an amazing custom product gallery that depicts the positive power of imaging technology. We also revamped the design system to reflect the brand’s core values.

Outcome

The marketing website was well received by our client. Being passionate customers of Canon ourselves, we are incredibly honoured to have been a part of such an impactful project. We’re truly excited about the possibilities of the new website and the remarkable results it can attract. The new design system has also helped improve brand consistency across all pages.